Our mission is simple: real sweetness for real life

We believe you shouldn’t have to choose between taste and wellness. That’s why we focus on naturally nutrient-dense sweetness that helps you feel balanced, energized, and truly satisfied. This is more than sugar—it’s a better way to experience sweetness.
"I am a firm believer in nurturing your body and mind through eating well. Foods that are whole, natural, and low-processed provide us with the energy and fuel we need."
"I began my journey with LIVA when I was pregnant, I was diagnosed with gestational diabetes - it was a shock.  I had to adapt how I ate and how I thought about food (particularly sugar and sweet things), in order to protect my health and my child's.  Date sugar became a key ingredient in my diet, allowing me to still have the sweetness I love (I have a sweet tooth!) without worrying about my blood sugar levels.  I was so inspired by this, I wanted to share it with everyone." 
Lubaina sign
LUBAINA RAKLA
FOUNDER
Women laughing while eating palm sugar brownies.

Healing with LIVA

Our diets play a huge role in how we feel, our health, our emotions, our energy levels.

I created LIVA based on my experience and healing during my pregnancy, but I also know that LIVA's products can help everyone as part of a wholesome, healthy diet.

Date sugar and syrup allow us to add the delicious sweet flavour we love, without all of the worry that usually comes with sugars and artificial sweeteners.