What is LIVA date sugar?

Dehydrated, ground raw organic Deglet Noor dates. That’s all. It’s a whole food alternative to traditional sweeteners that actually has some nutritional value.


What kind of dates do you use and why?

We use only organic Deglet Noor dates. There’s lots of different dates from lots of different places. Deglet Noor dates are amber coloured and have an elongated shape (not that you’d know that after we grind them up) and we chose them because they impart a slightly honey-like flavour while also delivering some of the brown sugar notes that we all love.


Where do your dates come from?

Our dates are grown in Algeria and Tunisia then processed in California to make LIVA Date Sugar which is then packaged in Canada.


What’s different about LIVA?

Lots of stuff but at the top of the list is our determination to get you eating healthier food while still enjoying the little sweet celebrations that make life special. We’re not very complicated. We produce and sell a really simple, really good date sugar. We want to make a difference in the world and we’re completely open about what’s in our products and why they’re a better choice. 


Who owns LIVA?

We are a family-owned business.


Where is your head office?

PO Box 67013 South Common Hall, Mississauga, ON  L5L 5V5


Is LIVA a Canadian company?



What is your mission?

LIVA will help people activate and realize the sweetness of living a good, healthy life. We’re not promoting life-changing revolution. We are providing a more healthy alternative to traditional sweeteners by bringing an organic whole food into the lives of people who embrace a desire to celebrate living in goodness and health.


What is your vision?

To become a leading proponent for healthy living and a leading provider of date-related products that support living in goodness and health.


What’s your company profile?

LIVA founder, Lubaina Rakla, worked part time forming the company in the second half of 2018. During this time, she engaged strategic partners to help her in developing and realizing her vision of ‘Better for you’ for LIVA. Lubaina’s inspiration for LIVA came from solving a problem related her own personal health challenges typically caused by sugar consumption. Depriving herself of sugar was very challenging and caused a lot of frustration. This struggle inspired her to look into sugar alternatives but most were nutritionally inferior. One day she discovered Date sugar. Delicious and loaded with nutrients, Lubaina could finally indulge in desserts guilt-free. However, one small problem remained -  date sugar was only available in the U.S. Lubaina was determined to bring date sugar to Canada so she could share its benefits and great taste. She put the wheels in motion and LIVA came to fruition.


How do I use LIVA date sugar?

You can use it just as you use most sweeteners in beverages, baking and other recipes, including savoury. Some people find it’s not quite as sweet as regular refined sugar but it’s a personal taste issue. In baking try starting with a 1:1 substitution ratio. Because of the fibre and nutrient content in our date sugar you may find it necessary to adjust the amount of flour you use although we’ve not found this an absolute requirement. 


Will LIVA date sugar completely dissolve?

Almost. While LIVA date sugar dissolves better than many other date sugars, you may still find a little bit of residue in the bottom of your beverage. Not to worry, that's simply some of the naturally occurring fibre that is an inherent part of the nutritional goodness of our product. You won't notice this at all when using the product in your baked goods. 


Can I use LIVA date sugar for baking?

Absolutely and it works brilliantly. In baking we suggest you start with a 1:1 LIVA/sugar substitution ratio. Sometimes we adjust this according to the type of baking we’re doing. Sometimes we like a little sweeter taste so we use a 1.25:1 ratio. Sometimes we use a little less. It is truly a matter of personal taste but if you begin with 1:1 you won’t go wrong.  Please note: because of the fibre and nutrient content in our date sugar you may find it necessary to moderately adjust the amount of flour you use although we’ve not found this an absolute requirement.


Can I use it in place of any other sugar or sweetener?

Without exception!


Is LIVA date sugar -

organic - yes

non-gmo - yes

kosher - yes

gluten free - yes

vegan - yes

What additives are there in LIVA date sugar?


What is the nutritional content of LIVA date sugar?

Glycemic measures: Index = 55*; Load** = 1.3; Level*** = Low

Calories in 1 teaspoon = 11

Available carbohydrates in 1 teaspoon = 2.5g

Health profile per 100 g = High levels of selenium, copper, potassium, magnesium; moderate levels of manganese, iron, phosphorous, calcium

What are the glycemic measures?

Glycemic measures: Index = 55*; Load** = 1.3; Level*** = Low

*The glycemic index is a system that ranks foods by the speeds at which their carbohydrates are converted into glucose in the body. It provides a measure of the effects of foods on blood-sugar levels. 

**The glycemic load indicates the amount of carbohydrate in a specified serving of a particular food.

***A food with a high GI raises blood glucose more than a food with a medium or low GI.


How does LIVA date sugar compare to other sweeteners?


G Index

G. Load

Glycemic Level

Available Carb/ 1 tsp.

Cal./1 tsp.

Health Profile/100 g

LIVA Raw Date Sugar






High levels of selenium, copper, potassium, magnesium; moderate levels of manganese, iron, phosphorous, calcium

Refined White Sugar






No significant amounts

Coconut Sugar






625mg Potassium; 125 mg sodium; trace minerals

Brown Sugar






Small amount of calcium, magnesium, iron and potassium due to Molasses content







High amounts of trace minerals such as phosphorous, magnesium, potassium

Monk Fruit Sugar






Possible antioxidants

Raw Cane Sugar






Small amounts of calcium, iron, magnesium, zinc, thiamine, riboflavin



How should I store LIVA date sugar?

Just like other granulated or powdered sweeteners.


How long will it last?

Once opened, LIVA date sugar has a shelf life of one year


I am a retail store operator. How can I sell LIVA date sugar?

We’re welcoming new stores all the time. Why not email us at info@livafoods.com with your information and we’ll be in touch right away?


Will you be introducing new products?

We will. We are big believers in the healthy benefits of dates and are researching, developing and innovating new products. 


I bought your product am not happy with it. Can I return it or get a refund?

We're always sad to hear this but will accommodate you. 

If for any reason you are not happy with your purchase, please reach out to us at info@livafoods.com. Our customer service team will be happy to either replace your purchase or issue you a refund.

Please note that returns or exchange requests must be made within 30 days of their delivery date. 

Still have questions?

Ask us at info@livafoods.com